In Malawi, media softens up for youthful audiences but....
Although most people access the news through radio, newspapers and television, media outlets in Malawi have embraced a new way of delivering news to their young audience--who are always on social media. Before social became popular, media outlets, especially Times 360 and Nation Online would post lengthy stories on their social media platforms. This was due to, among other reasons, a lack of capacity to file brief stories because their writers were only familiar with writing for print. But now things have changed. Reading stories on their platforms, the changes are glaringly noticeable. The writing is light and snappy, enabling their readers especially young people to get the gist of the in countable minutes. It's not surprising, though, that these media outlets have grown their following as well as engagement. Within minutes, for example, a story gets a thousand in likes and dozens in shares. That's progress. Such success ...